Metallica Purchases SXSW Naming Rights
Citing the current economic recession, SXSW organizers have sold the indie festival’s naming rights to Metallica.
The band apparently became so enamored with SXSW during their performance at the festival last month that they jumped at the chance to buy the naming rights. “I want to call it South by Lars Ulrich,” drummer Lars Ulrich told sources, “but we’re still deciding on a final name.”
Click through to read the story in it’s entirety.
Image Courtesy Newscom
4 Comments