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Metallica Purchases SXSW Naming Rights

Citing the current economic recession, SXSW organizers have sold the indie festival’s naming rights to Metallica.

The band apparently became so enamored with SXSW during their performance at the festival last month that they jumped at the chance to buy the naming rights. “I want to call it South by Lars Ulrich,” drummer Lars Ulrich told sources, “but we’re still deciding on a final name.”

Click through to read the story in it’s entirety.

Image Courtesy Newscom

4 Responses to “Metallica Purchases SXSW Naming Rights”

  1.   Devon
    April 1st, 2009 | 8:47 am

    I don’t know if this is genious, because you know Metallica totally would do this or if its sad because you know Metallica would totally do this! Cheers Ana! You got me to double take!! lol

    Devon

  2.   Scott
    April 1st, 2009 | 10:53 am

    lol…Almost had me until I went to check your source. Was even going to link back to you. Seriously though, this wouldn’t surprise me if it really happened.

  3.   Adam
    April 1st, 2009 | 12:05 pm

    You dirty, dirty journalist

  4.   Laura
    April 1st, 2009 | 2:00 pm

    Ah, making fun of Metallica. One of my favorite pasttimes too!


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